Small Town Logo Collection
This is a collection of logos inspired by businesses you would find in any Small Town, USA. For the collection, I tried to come up with logos that someone running the made-up companies would like. This proved to be more difficult than I originally thought as there was no one on the other side giving their input and all design decisions came to me. I tried to keep in mind the industry that each company is in, and who the target audience for each is, as well as I thought about who would own the company and what they would want.
Mary’s Flowers
I envisioned that the owner is an older female named Mary, and that she had started this company originally as a hobby. I wanted the logo to have a handmade feel to it, as well as being feminine. I chose a pink and purple color scheme as they are popular colors for flower petals.
Scoops Ice Cream
The inspiration for this logo was to go vintage. I imagined that this is an ice cream shop that has been around the town for a long time, and while they wanted an updated logo, they wanted to maintain a vintage feel.
Early Bird Coffee
For this logo I didn't want to do the obvious and use a cup of coffee. Instead I chose to depict a bird on a branch in front of a sunrise. There a lot of coffee shops around, and this one stands out for not looking like the rest, something their customers are looking for.
Little Off the Top
For this logo, I wanted to play with the idea that a little bit has been trimmed off the top of the type. I also wanted to include an ode to the classic barbershop pole but in a new way. I imagined this barbershop wanted a fresh new look, just like its customers.
Bread ‘N Butter
This bakery logo wanted to keep it simple, and also to have a classic feel. The icon is kept simple and small so as to not take away from the main focus, the name of the bakery. A vintage texture was added to create a feeling that it has been around for a while.
Red Barn B’N’B
The red barn is the focal point of this logo because the red barn on the property is the main attraction at this bed and breakfast. The goal of this logo, was to make it look inviting and like someplace someone would want to spend a few nights.
Main Street Diner
This diner has been in the small town for a long time, and wanted the logo to reflect that. The idea was inspired by diners you may see along Route 66 to give the customer a feel of the type of food and atmosphere they can find inside.
First Page Bookstore
For First Page Bookstore, I wanted to create a logo that would make kids excited to read. This bookstore focuses on kids and young readers, but it still has books for everyone, and the logo needed to be fun for adults who read, too.
Red Raccoon Brewery
This logo is for a new brewery in town. They have hopped on the local brewery trend and wanted a logo that would stand out, and wanted an image that would pop on bottles when they expand.
Mike’s Auto Shop
Mike's Auto Shop has been in town for a long time, but has been recently taken over by a local mechanic. The auto shop is a family business and wants the customers to feel comfortable leaving their cars in the hands of a professional mechanic.